What’s Up With Unboxing Videos? The Trend You Must Try
Oct 17
We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding surprising value to produc...
Continue ReadingYour Brand Is Your Business - Market It!
Oct 9
As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...
Continue ReadingThe Power of Perceived Value
Aug 12
In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...
Continue ReadingGiving Back: The Importance of Corporate Social Responsibility
Jul 28
Whether you're putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a better ...
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